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12 tips for navigating Facebook’s algorithm change

Brands and publishers had been noticing it for some months: organic reach on Facebook was dropping off. On January 11 of this year, Mark Zuckerberg made it official. Under the banner of “making sure the time we all spend on Facebook is time well spent”, Zuckerberg shared “feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other”. Expect to see less public content, including news, video, and posts, from brands. Had Mark Zuckerberg......

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